Tigerhawk: “Where is the Steve Jobs of the American automobile industry?”

November 15, 2008 / 10:12 pm • By Dr. Melissa Clouthier

Tigerhawk: “Where is the Steve Jobs of the American automobile industry?”
Buried in the bureaucracy. That’s where.

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  • http://photoncourier.blogspot.com david foster

    I doubt if Steve Jobs would be successful running one of the big-3 auto companies. For one thing, I don’t think he has any experience in a union environment, and would probably find it unbearably frustrating. For another, Mr J clearly values a sales organization that is dedicated to selling his company’s products effectively…this is scarcely the situation with the auto dealership network that now exists, and in-place contracts plus state franchise laws make this very difficult to change. Finally, changing the culture of an existing organization is in many ways more difficult than building a good culture from scratch.