RNC Changes Direction With New Technology Approach–UPDATE
February 16, 2009 / 9:59 am • By Dr. Melissa ClouthierAfter getting our behinds handed to us throughout the last few election cycles, it’s evident that the Republican Party has many opportunities to grow and improve. For me, watching the Obama campaign win over and over in the technology arena was especially frustrating. The tools to influence and encourage, teach and reach out, raise money and awareness were there and our side simply couldn’t effectively utilize them.
Some things worked better than others. The McCain camp seemed very effective at getting a video response to some of the more egregious misinformation coming out of the Obama camp. Still, that is just one small part of technology as it applies to winning elections.
In addition, the message of the Republican party just didn’t resonate, either. So not only were the methods underutilized, the message just wasn’t cohesive, proactive and rooted in core principles. For a long time, some Republicans have felt increasing alienation from the party.
Well, the party leadership is changing under Chairman Michael Steele. Many of us are cautiously optimistic. Already, though, Chairman Steele demonstrates an understanding of these two issues–the message and the methods–being key to winning and he’s doing something about it.
On Friday, he held a Tech Summit in DC. Over the weekend groups were formed to put together the best ideas to help move the party in the right direction. Your help is needed. Your ideas will be considered and shared. You are welcome to comment here if you’d like to leave anonymous ideas. I will pass them along to the people who will be making the decisions.
If you would like to become more a part of the discussion, please consider joining these groups:
If you’re a member of Facebook, you can participate in The GOP TechSummit Facebook Group
Part of the problem, of course, is that only 11% of the people on the internet read blogs, only a couple million are on Twitter, millions more are on Facebook and MySpace. Technology isn’t just online, though. Nearly everyone has a cell phone and can receive a text.
How do we get the newbies–grandma and grandpa, mom and dad, who have the time and inclination but not the education–involved? They can be part of the technological revolution, too, but will need help.
Those outside the blog-social media world need their voices heard, too. I encourage you to email your friends and family this blog post and get their ideas and forward them.
Winning elections means winning in the world of ideas, first. But the best idea, insufficiently shared will die alone. Technology is, at its essence, a means to share information. We Republicans need to do it better. This is a start.
UPDATED: Hi guys, I know there’s a sense of being burned and wondering if things will really change. It’s a valid concern and only time will tell. Still, now is the time to put in your opinion. More thoughts by Aaron Marks at NextGen GOP.
College Republicans getting in on the action, too. We need young people!
More at the Save Jersey blog.
Fight, flee, or read. Do something.
The Washington Post is talking about the Republican Tech Summit:
By 12:30 p.m., close to 400 viewers were tuning in online. Newt Gingrich stopped by uninvited; he said he read about the get-together in blogs. Upon arrival at the Capitol Hill Club, fliers were handed out directing guests to do the following: “Share ideas at GOPTechSummit.Ning.com”; “Join us on Twitter @ Twitter.com/RNC”; “Watch us @ YouTube.com/RNC”; “Text ‘JOIN’ to 46708 for Mobile Updates”; “Meet 58,000+ fellow Republicans on our Facebook page”; and “Email eCampaign@gop.com for more.”
In other words, no new media tool was left unturned. Clearly, Steele, Anuzis and Krohn et al. had taken notes as Obama leveraged new technologies to victory last November.
“Campaign Obama recognized that there was a new generation of opportunity out there and they weren’t going to sleep at the switch, and they were going to find creative and innovative ways to reach every person they could touch. And I want to do that. But not only do I want to touch them, I want to invite them to dinner, and I want to have something on that plate for them that they’re not going to get indigestion from but want to gobble up and have more of,” Steele told the crowd in a seven-minute speech, which was posted on YouTube.
“When we get to 2010, I want my campaigns here,” Steele continued as he held up his BlackBerry. “I want whatever we’re doing to be within my thumb’s reach. I want to not only use the phone to call home, but I want to use it to download, upload, share, text, do whatever it needs to touch voters, to identify those voters and have something to say to those voters.”
You can help. Your ideas matter.
















