RNC Changes Direction With New Technology Approach–UPDATE

February 16, 2009 / 9:59 am • By Dr. Melissa Clouthier

After getting our behinds handed to us throughout the last few election cycles, it’s evident that the Republican Party has many opportunities to grow and improve. For me, watching the Obama campaign win over and over in the technology arena was especially frustrating. The tools to influence and encourage, teach and reach out, raise money and awareness were there and our side simply couldn’t effectively utilize them.

Some things worked better than others. The McCain camp seemed very effective at getting a video response to some of the more egregious misinformation coming out of the Obama camp. Still, that is just one small part of technology as it applies to winning elections.

In addition, the message of the Republican party just didn’t resonate, either. So not only were the methods underutilized, the message just wasn’t cohesive, proactive and rooted in core principles. For a long time, some Republicans have felt increasing alienation from the party.

Well, the party leadership is changing under Chairman Michael Steele. Many of us are cautiously optimistic. Already, though, Chairman Steele demonstrates an understanding of these two issues–the message and the methods–being key to winning and he’s doing something about it.

On Friday, he held a Tech Summit in DC. Over the weekend groups were formed to put together the best ideas to help move the party in the right direction. Your help is needed. Your ideas will be considered and shared. You are welcome to comment here if you’d like to leave anonymous ideas. I will pass them along to the people who will be making the decisions.

If you would like to become more a part of the discussion, please consider joining these groups:

The GOP TechSummit Grassroots

If you’re a member of Facebook, you can participate in The GOP TechSummit Facebook Group

Part of the problem, of course, is that only 11% of the people on the internet read blogs, only a couple million are on Twitter, millions more are on Facebook and MySpace. Technology isn’t just online, though. Nearly everyone has a cell phone and can receive a text.

How do we get the newbies–grandma and grandpa, mom and dad, who have the time and inclination but not the education–involved? They can be part of the technological revolution, too, but will need help.

Those outside the blog-social media world need their voices heard, too. I encourage you to email your friends and family this blog post and get their ideas and forward them.

Winning elections means winning in the world of ideas, first. But the best idea, insufficiently shared will die alone. Technology is, at its essence, a means to share information. We Republicans need to do it better. This is a start.

UPDATED: Hi guys, I know there’s a sense of being burned and wondering if things will really change. It’s a valid concern and only time will tell. Still, now is the time to put in your opinion. More thoughts by Aaron Marks at NextGen GOP.

College Republicans getting in on the action, too. We need young people!

More at the Save Jersey blog.

Fight, flee, or read. Do something.

The Washington Post is talking about the Republican Tech Summit:

By 12:30 p.m., close to 400 viewers were tuning in online. Newt Gingrich stopped by uninvited; he said he read about the get-together in blogs. Upon arrival at the Capitol Hill Club, fliers were handed out directing guests to do the following: “Share ideas at GOPTechSummit.Ning.com”; “Join us on Twitter @ Twitter.com/RNC”; “Watch us @ YouTube.com/RNC”; “Text ‘JOIN’ to 46708 for Mobile Updates”; “Meet 58,000+ fellow Republicans on our Facebook page”; and “Email eCampaign@gop.com for more.”

In other words, no new media tool was left unturned. Clearly, Steele, Anuzis and Krohn et al. had taken notes as Obama leveraged new technologies to victory last November.

“Campaign Obama recognized that there was a new generation of opportunity out there and they weren’t going to sleep at the switch, and they were going to find creative and innovative ways to reach every person they could touch. And I want to do that. But not only do I want to touch them, I want to invite them to dinner, and I want to have something on that plate for them that they’re not going to get indigestion from but want to gobble up and have more of,” Steele told the crowd in a seven-minute speech, which was posted on YouTube.

“When we get to 2010, I want my campaigns here,” Steele continued as he held up his BlackBerry. “I want whatever we’re doing to be within my thumb’s reach. I want to not only use the phone to call home, but I want to use it to download, upload, share, text, do whatever it needs to touch voters, to identify those voters and have something to say to those voters.”

You can help. Your ideas matter.

  • Chalmers

    To start we need to be training people behind the curve. Start within our own families (I think I have done plenty of this), but also get out and train others. Get some of that stimulus money for community organizing and use it to our advantage. We can do it the right way, not registering fake people and voting absentee, but helping those that don’t know how to get information on the internet, their cell phone, etc. Help those people and they will help others…

  • http://commonsensejunction.com/blog2/ Frank

    Chalmers makes some good points but the country is about evenly split between Left and Right voters. Ergo, unless the GOP can come up with an effective plan to offset about 5 million fake Dem registrations and as many fake votes, you’re spinning your wheels.

    Also, you’re going to have to deal — one way or another — with the demoralizing issue of liberal GOP Senators ALWAYS voting with Democrats on key issue, or allowing Donks to prevail as they did on confirming judges. Me and my gang of 18 conservative activists left the GOP and registered as independents for those reasons. We voted for a couple of moderate Democrats in Election 2008. We will not return until the GOP can give us a modicum of assurance that if the GOP retakes Congress it will have some meaning.

    I could go on about border security and how many calls, faxes, and emails it took to get conservative pretenders in Congress (like Elizabeth Dole) to finally stop voting for amnesty.

    I think you get the point.

  • The Gremlin

    All the technology gimicks in the world will not help the GOP. However the solution is easy. Stop ignoring Ron Paul.

  • Mike

    Good post.

  • Bender

    The problem is not with the Republicans not knowing how to set the clock on the VCR, it is with their lack of consistent principles, due largely to the conduct of the Maverick and the party careerists, who began their own spendulus activities only a few months after the Republicans took over the House in 1995 — the kind of people that George Bush had to placate and appease at the expense of his own presidency.

  • J David

    With all respect to Melissa, and all of the other tech-heads out there, but the GOPs problems(and thus solutions) have not one single thing to do with technology. Nothing. Zilch. Zero. Nada.

    A relative few people spend their lives making a living in technology-based political information dispersal(or in reading it). People do not make up their minds about political stance, and the basic underlying morality reasons for that stance based on up-to-the-minute cutting-edge developments in yapping online. In fact, a relatively few people pay attention to politics on even a monthly/yearly basis.

    Given a choice between a politician who lies about his commitment to morality(keeping their word to voters)and paying for votes with everyone else’s money, and the ones that are shameless, and tell voters they intend to rob from others and give it to THEM(his voters), the one promising money to the masses of educationally retarded – and effectively amoral – is going to win over the liars who want to do undesirable things for everyone’s supposed good who then refuses ever after to do those things.

    I have a news flash for those fantasizing that the Republican party is not an undead corpse, it is dead. It is rotting and fly-blown, and has given over its life to communists now in full revolution mode. The next step is the massive failure of the US gov’t and economy(as a result of “bailouts” and “stimuli” from both parties), and the throwing in with all of the world’s gov’ts into one kitty, of money and sovereignty. We are betrayed!

    The only steps ongoing can be counter-revolutionary. A complete tax revolt, denial of the money necessary to enslave us, would be a very effective start.

  • wes clemm

    My comment/question is in regard to the State of New Hampshire’s primary process being essentially open to all type of alien life form and totally distorting the wishes of actual repulicans in the state. Does the RNC have any influence over the way the state handles primary voting eligibility? I Refer to no ID required, registering at the time of the vote, being able to vote by simply declaring an intention to live in New Hampshire in the future…things of this nature that were the cause of a John McCain nomination. Please say they do.

  • J David

    All the fancy technology in the universe, short of outright mind-control, is not going to make liars tell the truth, or make people believe that they are NOW telling the truth.

    All of the technology in the universe is not going to turn two generations of socialists, New Age visualizers, perverts, Welfare parasites, senile old Boomers who think they deserve to spend their children’s money, and just the blatantly ignorant products of public schools’ socialist propaganda and brain-washing into the morally courageous, personally responsible citizens necessary not only rescue the country short term, but to keep it running going forward.

  • ECM

    A good start would be putting out to pasture the most grievous flaunters of what Republicans should not be for:

    http://s190.photobucket.com/albums/z297/ECMIM/?action=view&current=RIPRINOSEN.jpg

    (please note: I am not one to go gunnin’, mindlessly, for RINOs, but when these three supported the ‘stimulus’ bill despite what anyone with even a half-cup of common sense *knew* was a disastrous bill, we need to hold our own to account)

  • dsm

    As others have pointed out: it’s not about the technology; it’s about the ideas.

    Here’s a simple one we can rally behind: Republicans will never tax internet sales and will work to repeal internet sales taxes.

  • http://www.squarewon.org Jeff

    Its Ideas AND technology that we need. We’ve got the ideas, we just have to stick to them, and that means supporting Congress when they actually support them. We have to build the tech side.

    There are two focus areas we need in the tech world.

    #1. Those that aren’t tech savvy. For these people we need just an e-mail and a signup list. That’s it, just e-mail and signup. No big graphics, no big pop-ups. There is no reason to try and catch people up on tech stuff. Just go to their level. This demographic is older. They are the one’s that at the most read the Drudge Report.

    #2. For those that are tech savvy, we need to focus on community websites, widgets, flash video games, videos, and all of this needs to be focused on a younger audience. This audience must be further broken into young professionals and students. Each market must be targeted accordingly, which can be easily monitored, given the access the web gives to information. The markets that the RNC needs to review are Nickelodeon, MTV, and ESPN. We used to be the pioneers of the New Media. For instance, FoxNews made CNN parry and go with Anderson Cooper, because Fox suddenly had Shepherd Smith. CNN had to change their color scheme and style, because they were just boring.

    A new website, http://www.Squarewon.org, is an example of meeting the needs of the older demographic. To meet the needs of the younger audience Squarewon has a blog and Facebook sites. Squarewon is building slowly, but is doing great so far.

  • reenactor

    Perhaps some policy changes?

    1. How about supporting middle class tax cuts? The stimulus bill has a lot of those, and our representatives voted against it.

    2. We need to be fiscally more responsible. Can we perhaps get out of Iraq and not try to start other regional wars?

    3. Health care is a major cost to employers. If we had an attractive single-payer health care system, our companies could save a lot of money on health insurance premiums.

  • http://commonsensejunction.com/blog2/ Frank

    Looks like reenactor came straight over from HuffPo or MoveOn.org to post some Obama drivel. He even had the audacity to say “our representatives.” S/He must be talking about the 11 Donks in the House that “voted against it.”

  • Tennwriter

    The goal is 60% which admittedly sounds insane, but better to aim high and not quite reach it than to aim low, and not quite reach it. Also, I think there is a tendency to avoid going after the real problems, but if we aim for astonishing success that will force us to go after the dragon in its cave rather than the little problems.

    Figure out a list of items that exemplify Standard Full-bore Conservatism and go after them all, across the board. One problem we have is that we have activists saying “Oh, that problem, abortion, is not important.” Or whatever problem you can fill in the blank with. Garbage, just garbage.

    Full-bore conservatism has three virtues as follows:
    1. It avoids in-fighting.
    2. It activates the extreme enthusiasm of the single issue people.
    3. It tends to weed out the weak-kneed sorts who claim to be fiscal conservatives or some other thing, but when they actually govern tend to be liberal (see Gov. Schwarzaneggar).

    When picking Exemplifying Issues, aim for two things.
    1. Plan to deliver. Right now the RNC and the elite Republicans have a reputation as wusses who don’t deliver to live down. You have to show that you’re utterly serious. You have to prove you’re going to the mat, and then fight it to the bitter end if you fail. BUT plan on winning.
    2. Pick issues that are enormously popular with the people. Abolishing partial birth abortion, ending affirmative action, standing for marriage, putting a fence up Quickly, cutting taxes, slashing spending, put in a ‘no earmark’ ban for Republicans and live up to it….these are all positions that vast numbers of the American people support or would support. A fence is supported by 70% of the American People. Standing up for marriage is more popular than the Republican Party.

    You need one-three issues for each major single issue group in the R party. The larger and more active the group gets three issues so Social Conservatives get three, and Libertarians get one, Gun Owners get two, Home Schoolers get vouchers which is their one, and so on.

    You pitch this issue to the single issue people. And when you do, you add a little trailer on the end where you pitch the whole Republican message to them because ultimately you want Flat Taxers to see that Illegal Immigration and Gun Rights are all part of the same idea, for example. And you pitch the Gun Rights people on lower taxes and pro-life, and so on.

    As to the message, you search out conservative novelists, film-makers, and poets and try to arrange a Perfect Storm of cultural events set to coincide with the elections and with the issues you’re raising in the elections. You can do this by offering prizes in contests, and by offering a chance to write in the “American Short Story Monthly Magazine” and the “Dystopias Anthology” which would respectively cover good SF/Fantasy/Mystery for patriots, and would feature SF worlds where the liberals got their way (see Cyberpunk, a literary movement founded on slamming corporations and supporting drug use).

    You can do this by talking to some of the bigger names in novels and in film that are sympathetic and seeing if they could put out a book a few months before the election. Michael Cricton did a whole lot of good with ‘State of Fear’ in puncturing the AGW nonsense. Imagine if Tom Clancy, John Ringo, and Dick Francis all came out with books that inspired conversations founded on conservative ideas across the nation in staggered fashion about once a month before the next election. Talk to the people at Baen Books for help. Talk to Robert Ferrigno of “Prayers for an Assasin.” and Orson Scott Card of “Empire” and Ornery American punditry.

    Also, do this with filmakers. I’m saddened that American Carol didn’t come out before the election. It should have.

    Talk to the pundits, and see if Ann Coulter and Rush could come out with books timed to hit before the election as well.

    Have a weekly award for the best blog post that a senator will read into the Congressional Record on C-span.

    I’m not an Ayn Rand-ite but they are one of the sub-groups (a very small but very intense one), but if and when the movie “The Fountainhead” comes out a bunch of US congressmen need to be there on the red carpet on opening night sharing big smiles with Angelina Jolie for national television. And bonus points if one of them can compare Obama to ‘the looters’ and mention his hankering for ‘Galt’s Gulch’.

    Speaking of which, lets see some US congressmen out for the next conservative movie. Gran Torino is getting a lot of happy words by conservatives, and its likely not to get an Oscar because of it being too conservative. So have some maverick congressman nominate Eastwood for ‘best actor in America’ in the opinion of Sen. McCain.

    What that is, is essentially, look for ways to be provocative, to be funny, and to clearly demonstrate the difference. Jab at them and laugh about it.

    Tell Kathleen Parker that as long as she’s talking about the War on Men she’s got an audience, but as soon as she starts up talking about how we need to kick out 2/3rds of the Republican Party in order to win that you’re out to lunch and can’t be reached.

    Form a precinct level organization of volunteers. I understand that the RINOs would prefer to rely on professionals who’s loyalty can be bought, but this is merely more proof that the RINOs don’t know how to win.

    There are those who threaten to leave if we go boldly conservative. Don’t get mad at them, but go conservative anyways. It is the job of the party to excite the base, and then to have the base get out and enthuse and attract the mushy middle to the Republican side. It is true that we need to be able to speak conservative principles in dulcet tones to the mushy middle, but we do not go to them. They come to us. We attract them by our enthusiasm and by the bright picture we paint.

    We do not “Vote for us. We’re not as pathetic as the other guy!” which was our battle cry in 2006 and 2008. This yields a base that stays home and a base that tells the mushy middle that our side stinks. And it offers no bright picture of the future. And in the end, the RINOs who clamored for it end up voting for the other guy anyways.

    Let me go back to what we can do. Invite visual artists to have displays at the governor’s mansion. Its a remarkable thing, but conservative artists tend to produce things of beauty, and people are hungry for beautiful art instead of ugly ‘what on Earth is that garbage stuff I’m supposed to be acting impressed by?’ ‘art’. I’m also struck by poetry. I’m not a poet, nor a visual artist, but I’m of the opinion that poetry could be the next big thing. Its near dead, and near dead is a field ready to be planted for a glorious harvest.

  • Tennwriter

    Examples of cultural events:
    1. If you had a conservative donor provide funds for a part-time editor, a web page, a small bit of web-vertising, and .03 cents a word for short stories you could have an online magazine for Science-Fiction. And then you ask the editor to ask his writers to produce short stories and poems showing the bad effects of going massively into debt. Maybe one of them goes catches fire, goes viral, shows up in tens of thousands of conversations across the land, makes a catchphrase which senators echo on talk shows. Maybe not. But if it happens once or twice a year, you are handsomely repaid your very small investment, and these writers are also an investment in the future.

    If you had this instrument in your toolbox right now, you could be using it right now to be slamming the stimulus bill. Instead, we fight with one hand tied behind our back.

    2. Ask a Republican businessman in every city to hold a local award for patriotic art for kids in school. Have a simple award and an award ceremony and a chance to be in the paper. This will bond the business side of the Republicans with the Cultural side, and it will be good for both of them. Both sides will be pleased with this chance, and it will generate a small bit of positive publicity, and offer the chance of something that ‘goes viral’ again.

    3. This can also be done on various websites. Nothing is stopping someone from granting an award to the “Coolest YouTube Video of the Week to Support Our Troops”.

    These do not have to be large awards either. And its probably better if they are done by independent donors instead of the RNC but the RNC can ask those donors it has a list of for a favor.

    “Hey Bob, this is the RNC, and we notice you’ve given five hundred bucks this last year, and we’re grateful. We wonder if we could ask you to give an award, say a hundred bucks, for the best heroic sculpture or sketch or painting of a US soldier in your city, and hold the event at your restauraunt? You’d probably get some of the local media out there which would be good for business too…”

    Bob signs up, and gives out an award for a nice painting of a soldier which the local Republicans then pressure the Mayor to put up in City Hall in a place of honor, and a nice little media event is created, and a painter has a career kick-started and who knows where this all leads?

  • http://commonsensejunction.com/blog2/ Frank

    If I were Michael Steel holding a brain storming session at RNC I’d want Tennwriter in the room.

  • Tennwriter

    blush…
    Thanks Frank.

  • http://righteousrantings.blogspot.com Evil Monk

    With young people comes technical knowhow. Get them involved, and the rest will follow (I’ve never had to instruct my step-daughter on using any internet site…).

    I think that our approach should be different when it comes to recruiting.

    We have never been the “Party of Victims”, and we never will be, but young people respond well to ideas that rebel against the status quo.

    Hence, we should begin a more concerted effort to show the youth what is going on in our country (and the world) by showing them the acts of “moonbattery” (H/T to Van Helsing) and making it very public and widespread. If a politician should demonstrate extremism, we should attach the message, “Look what your party is doing!” If the viewing individual is conservative, the reaction is, “Not my party!”, and if the viewing individual is liberal, the reaction may be (under increased frequency of exposure) “I don’t like that, that’s not me.” If we had a daily show on Fox News that ran in the afternoon that was solely based on what we bloggers find on a daily basis, this would sway more than a few people to re-consider their party ideology.

    Another thing that we need to do is cultivate an image of the “Under Dog” without resorting to the victimization status so beloved by the Left. A “Neo-con Insurgency” has a connotation that is questionable, but is none-the-less a valid label.

    Further, we should consider the poaching of ideals. Before you begin to demand my head on a plate, hear me out.

    If we don’t compromise soon on some things, we will have some very unpleasant laws rammed down our throats.

    So…

    Instead of Gay Marriage, we should champion Civil Unions. Remove the ability to legislate our religion by making it a solely civil item. While it may hurt our sense of “wa”, we will be heading them off at the pass before they criminalize our ministers, pastors, and priests for refusing to perform something that conflicts with our beliefs.

    Allowing Gays in the Military would remove the only other fang in the venomous bite that is the Gay-rights Extremist. If ANYONE believes that this country is good enough to die for, they should be allowed to serve.

    A few other items are floating around out there as well, but these are the ones that have little political importance, but high visibility. Remove these from the Left’s back pocket, and not only will they be a little scared, but we can point to it as our version of “change” (as opposed to increasing the deficit) next election.

    We need to weaponize our statements more (Not “Look what they’re doing now,” but “Look what you’re doing now.”), publicize like never before the extremism that occurs (we do it all the time on the internet, it needs to be shown on Prime-time TV), and poach the so-called constituents of the Left (if we do what they always promised but never did, we’ll look like the party of results while protecting our ideals before they’re completely overrun…).

  • LCU

    Just catching up to this after the long weekend …. Tennwriter DOES have some great ideas. They need to be used. Put him(?) on the payroll :-)

    FWIW, I’m not a Republican. It’s been a sort of lifetime point of pride that I’ve never been a member of any political party. Every couple of years I start wondering if I should join the Republican party, but then they go and violate basic conservative principles and I just can’t. What I AM is an independent conservative with libertarian leanings. You need to be reaching people like me. So here are my $.02:

    The Republican brand is damaged. You need to rehabilitate it. I know – you know that already. But the thing is, if an idea is put out as “Republican” right now, a large percentage of the population is going to go out of their way to avoid it. So you need to get the ideas out, but don’t label them as Republican to start with. Start spreading the ideas around, and then tag the Republican link on after a while. This IS a center-right country after all, and reminding people of solid conservative principles shouldn’t be too hard.

    I think using the internet to spread memes around needs to be your bread-and-butter. The memes have to be solid – no question about that, but they also have to be catchy and fun. To some extent, there’s a generational gap, but it’s not as big as you might think. I’m almost 50. I do almost all of my communication and news gathering over the web. When I see something clever or profound, I share it with my 40-something siblings, my 75yo mom, and my tween children. If it’s really good, they all like it, and then they pass it along to their friends. You’d be surprised how many of my mom’s friends use the web. When she thought that Paris Hilton campaign video was hilarious, she passed it along to them.

    So I think you need several YouTube channels that get new content weekly or even more often. Keep the content short and sweet – no more than 1min/item. If they’re entertaining, they’ll get linked and Instalanched, etc. and the memes will spread. You can also monitor the hostile comments and incorporate answers to them in future “episodes.”

    SUGGESTED cHANNELS

    One should be a sort of ongoing story about Day by Day-type characters and conservative ideas (sort of a cross between the I’m a PC/I’m a Mac commercials and those coffee commercials from a few years ago with the romantic narrative). The production expenses don’t have to be that great, but the dialog has to be clever and engaging (think of the Cary Grant/Audrey Hepburn movies in the 30s) … and make people want more.

    Another, designed for the more mature audiences, should play off that old “hillarycare” commercial with the couple talking in their kitchen. Bring up specific elements of the stimulus and other legislation that comes along. Explain why people SHOULD be anxious about issues like the roll-back of welfare reform, and then have them say: “Why didn’t they do X instead?” where X is the conservative/Republican alternative.

    For the 20-somethings, I’d love to see a series called “They think you’re stupid …” or “They’re ba-ack …” that targets retread Progressive ideas and programs. IE: “The Progressives want the government to monitor your health records. They think you’re too stupid to realize that what they really want is to tell you what to eat and how to live. Progressives have always tried X – that’s why Americans dumped them in the 1930s.” Use someone edgy like that machosauceproduction guy (http://www.youtube.com/user/machosauceproduction) to get the ideas across.

    Another channel should be moderated and publish public-supplied material. Screen out the bad language and culturally offensive stuff, but post the top 5 or top 10 videos of the week that present solic conservative ideas or discuss ways that government programs don’t work. Or put up a dozen and let people vote on the best. There are good ideas out there, there’s just no specific place/clearinghouse to find them. Have contests to drum up participation/interest. Etc.

    Another thing is donations. I don’t have a lot of money. And what I have I’m not really interested in donating to the Republican party, especially if it’ll be used to re-elect Arlen Specter. But I do give a few dollars a month to Michael Yon and Spirit of America, etc. I’d be willing to support the spread of conservative ideas and the message of personal liberty using YouTube, etc – and it wouldn’t bother me if those ideas benefitted the Republican party :-) There should be a way for me to set up a monthly contribution (tax exempt would be nice) of $5 or $10 to support the spread of conservative ideas.

    But the most important issue is to get started right away. The public unease about the so-called stimulus bill is a perfect chance to start floating ideas out there.

    Good luck!