Pinterest: Why You Should Be Interested

December 25, 2011 / 11:24 pm • By Dr. Melissa Clouthier

A couple years ago, I immersed myself in Twitter over a Thanksgiving weekend. This weekend, I’ve done the same with Pinterest.

Some thoughts:

1. It’s going to change online search. People are more inclined visually anyway. So, imaging putting in “pink bedroom” and imagine hundreds of people sorted pink bedrooms which you now see after it has been filtered through Pinterest. Like Twitter, it’s a smart, people-driven search.

2. Artists, graphic designers, architects,interior designers will love it. In fact, I’d force my clients to do two weeks of “Pinning” before I worked with them. It’s one thing to describe what you want. It’s another thing to see it. This could be a way to diminish communication problems. A person can collect art, websites, logos, homes, living rooms, etc. and then show their designer/decorator.

3. Marketing to women has just changed. You know how I know Pinterest is a big deal? Every techtarded woman I know is on the damn thing and has ten boards going already. Women make something like 80% of home-focused purchases. Everything. Still. Retailers better make sure their website interfaces work with Pinterest so women can “pin” what they like. That includes you snobby tech sites.

4. Bloggers better make sure EVERY post has a picture so it can be “Pinned”. Have a favorite book? movie? military installation? gun? car? Just post a picture so it’s shareable.

Now, Pinterest has some shortcomings, but if they’re smart they’ll fix them soon:


Share-ability. I’d really like to be able to tag people I think would be interested in something within Pinterest. Ironically, I can share something on Twitter or Facebook and tag, but it’s not easy (is it even possible?) in Pinterest.

Maybe (not sure) more ability to text modify the comments below a picture. Maybe some simple commands like bold, italics, underline like Google+.

Ability to make a board private or shareable with only a few people. I can see business and family applications here. A group project where you can share all sorts pictures and ideas? Pinterest is ideal for that, but not if the whole world sees what you’re up to.

Finally, Pinterest needs a killer iPad app because, really, it is a match made in visual social media heaven.

For those scorning it — namely dudes– get over yourselves. It is a fantastic organizational tool. I’ve saved the best part of Pinterest for last:

You know all those things you see online and you hate your bookmark bar and lists because they’re a hot mess? Pinterest really is logically made to organize. It is fascinating how people break things down already based on their interests/needs. I especially love my Tech board. I’ll see something cool and then forget about it. By pinning it, I can come back to it. Do I want to buy it? Do I really like it? Maybe.

At least squat on your name on Pinterest. It’s going to be a big deal. It’s the first social media that I’m aware of that is dominated by women out of the gate. Facebook was both guys and girls (college students) to start with. Twitter and Google Plus (predominately male to start and then women joined). Friendfeed? Well, that was dominated by Robert Scoble. Heh. Get your name before someone else does.

Follow me on Pinterest here.

  • DerekTrovi

    Very smart post and I couldn’t agree more. Oh, and glad to follow your boards now. 🙂

  • Anonymous

    Thanks for following…and reading! 

  • Great article – I agree completely. Pinterest definitely fills a void that was missing, and changes the world of online searching. I also agree with you about things it is still missing – namely the need for an iPad app and the ability to change privacy settings on boards.

  • Anonymous

    All of my friends are on this, but I’ve blown it off – until now! Thanks for some great insight. Hope to meet you at BloggerBash!